FOR THE PARTICIPANT OF THE EXHIBITION

The exhibition is one of the major tools of marketing communications, and scarcely there is anybody who will argue. At the same time, some companies, including those who carry themselves to leaders of the market, refuse to participate in exhibitions, considering that, expenses for participation in them mismatch the result which can be received.
What is the reason of a similar situation?

Exhibition: a show or a failure?

The first impression of a person is formed during the first 15 seconds, and it is nearly impossible to change it further.
There is “a rule of three pluses” for product to become favorable, which implies the fact, that during this time it is necessary to cause three positive emotions. Usually it is the name, the smile and the compliment.

Whether your employees have “talent of demonstration”?
Is your company ready to present itself in the best light?
The exhibition is exquisite; it is one of the most effective ways to declare oneself.

The exhibition is, is first of all, an image event. Visitors see, whether you have come with interest or with empty hands, and react accordingly. To come not with empty hands means to be qualitatively prepared.

TOP 11 “GOLDEN RULES” THAT BRING SUCCESS AT AN EXHIBITION:

1. Inventiveness: if your stand looks like your neighbor’s, why to be exposed at all?
2. Build mutual relations: a vase with sweets for visitors, qualitative visit-cards, brochures and catalogues, the company personnel in the starched white shirts, “the Hollywood smiles”. Everything is useful. Remember: attention must be deserved!
3. Activity. Tell the story, make promises and a good show. The exhibition is bright event and bright memories. If you want to stand on the top – just act! If it is necessary to collect all the staff of the company for this purpose, from the general director to the cleaner, do it so! It is important for the employees of your company to be able to communicate with people from students to pensioners, to possess charisma and to conquer visitors’ interest.
4. Regularity. The effect of the participation in the exhibition “works” within one year, therefore, great effort is required for the contract tracing. To be in the public eye means that your company is popular.
5. Investment. It’s the topic to doubt about. The approach to the expression “he expenses for impression” is different among various firms. And it is quite clear, that not everybody can afford to put huge amounts into the exhibition. The main question: what is the purpose of participation? If the purpose is to gain some percent of perspective contacts – it requires one amount of money, if it is to “overdo” competitors – the amount is quite different.
6. Signs of Distinction.  “Advertising features”: badges, pens, envelopes, bows and balloons – are quite a good way to attract attention. There is an opinion, that the goods of an identical category differ nothing from each other. Secrets of producing goods is a bouquet of the components mixed by each company by their “author’s style”. The ability to attract attention is the sign of “distinction”. It is important what you present to the society in addition to your product. To amaze one means to win!!!
7. Quantity of visit-cards. The fact – how many valuable addresses and phones you’ll collect for a day, defines your popularity. Who is attractive? The one who has qualitative and creative stand, representative owners (who do not eat all day long cookies and drink coffee, transforming “an exhibition place” into a bar) and good advertising-printing support. It is a base set of those tools and characteristics, which allow the so-called “interested” persons to exchange the contacts with you.
8. Attention from mass-media. Probably, you will be interviewed, will be asked for your special offers and services. Be ready, organized, speak to the point and answer in essence. Such is self -advertisement.
9. Popularity. Probably, visitors will simply like your hair dress, but it is better your product or services become “the star”. The exhibition is the market of specific marketing services. And if you have something to offer – there always will be a demand. How great it is, depends on you. Preparation is the pledge of popularity. Popularity is a good image of the firm, good responses and achievement of the purpose of participation in the exhibition.
10. Efficiency. The regular and well thought-out support of the new contacts gives you much more chances to leave behind your competitors.
11. One should fall in love with you (better from the first sight). Without comments. Believe, you’ll feel it!

RESULT

The good exhibition is:
1. Image event
2. An occasion to meet  potential clients
3. Bright event and bright memories
4. Interest from mass-media
5. Effective means to construct business relations

However, sizing up, you should consider that even the most expensive and prestigious exhibition cannot give instant return. The exhibition is a complex event, which works on your prospect.

WE WISH YOU ORIGINAL IDEAS AND PROSPERITY!
WAITING FOR YOU ON “BATUMI EXPO 2010”!